What’s the Best Length for Your Website Copywriting?
Your website copywriting must be long enough to make your point… and short enough for search engines to scan it efficiently. Summarize each of the following questions in a few sentences on your site. When you do, you’ll woo search engines and prospects. Use keyword phrases and make sure your website copywriting expresses your brand message.
What do you do?
Who do you do it for?
What are the benefits?
What do you do that’s different from others?
What do you want people to do on this site?
Who do you work with?
What are their problems?
What do they need to do to succeed with you?
What are your specific services?
What is each one for?
What does it do?
What’s the process?
Outside of testimonies, case studies, resources and a super easy way to contact you, that’s all the website copywriting you need. Graphic design also supports your brand message. As always, usability must be stellar… part of being friendly is being accessible.