Elements of a Headline
It’s true. Test it yourself. You give a site just under 5 seconds to stun you. And if it makes you think you’re likely to click away. So your headline matters. A lot. But what goes into a website headline? Have you got a few weeks? If so, I’d be happy to tell you all about it. But for now, here are three things that matter. You’ve got to enter the conversation your reader is already having about your product or service…
- What does she think about it?
- How does she feel about it?
- And what are her desires for it? What does she wish it would do?
To write a good headline get inside your reader’s conversation. Know what she wants and speak her language. Then, when she visits your site, she’ll give you more than a glance.