A Good Brand Feels Good: People Buy Feelings
Good branding is like a friendship. If you keep your word, help people, do your job well, wash behind your ears, stay healthy, honest and authentic… People will be your friend. All you have to do is choose the people you want to work with and get to know them. No. I mean really get to know them. Ask them what they’re working on; where, why, when and how they do it. Take an interest. Let them know you care and offer to help them accomplish what they’re doing. Show them how you can help. The truth is, people don’t need your product or service, but when they know you care about them they’ll take an interest in how you can help. There’s no trick to good branding because you can’t fake it. You just do what comes naturally and if it feels good it probably is good. Enjoy.