A Good Brand Feels Right: Price, Quality and Design
How much would you expect to pay for a pillow—the kind you sleep on—if it was stacked along with others like a bag of rice or beans? What if the same pillow was packaged in a shiny box with an interesting story about the history of pillows and how this one was made and why it’s superior? And how about if the same pillow was wrapped in fine cotton, tied with a silk ribbon and had a phone number you could call before you buy to talk to people who own this style of pillow? Crazy, right? But would you expect to pay more or less for the same pillow? When you price your product or service it tells a story. That story needs to match your brand message. Avoid confusing messages—like selling lipstick at a garden center. People don’t buy when they’re confused. But your offer will feel right when your product, promotion and price match your brand story.