Write for Real People
Too often commercial websites are written with no audience in mind. But business is based on two-sided relationships. So are websites. Good websites have personalities. They’re written with the understanding that both sides matter in a relationship. Get to know your audience and write for real people. Make your writing conversational. Anticipate questions and make clear points. Use your personality and tell a few compelling stories. Surprise your readers and give them meaningful content. In other words, fill your website with the fresh, lively conversation you’d like to have with your clients. Go on, sharpen your pen. They’re waiting for you now, all ears and bright smiles.