Are Profits More Important than Personal Interests in Branding?
I read a webpage today that said: Amateurs do what they enjoy; professionals do what it takes to make their businesses work. That’s a popular view. If your business doesn’t bring in profits you have no business, right? You see this in start-ups all the time. Someone has a great idea but they fail to connect it to a market. It’s heart breaking to see and frustrating to experience.
But here’s the thing. When you’re fully engaged in your business your company thrives because you bring forth your best efforts. It’s not an either/or question. Making your business work is a given. Among other things, you’ve got to connect your idea to an eager market. But a business that’s driven by personal interests thrives.
Branding is a relationship between the personal interests of a company and the personal interests of a niche market. Without personal interests on both sides there’s miscommunication and profits fall. Professionals do what it takes to make their businesses work… they also share personal interests with their market.