How to Write an Effective Tag Line
The purpose of a tag line is to clarify and enhance your business message. Though tag lines seem like details, they play an important role in marketing. A good tag line can evoke an emotion and even induce your audience to buy from you. But be careful. Countless tag lines attempt cleverness and end up muddling the message. Some of the most functional tag lines answer the following questions:
1. What do you do?
2. Who do you do it for?
If you have a non-descript company name (like Charlie Creative) answering those two questions in your tag line shows your value. Keep your tag line short and specific, but if you have room add in a benefit. This way, your potential clients will know what you do, whom you do it for, and why it matters. Pretty good for an eight-word sentence.