Get-Out-of-the-Office Branding
As a crazy-busy entrepreneur you run the risk of seeing nothing but your business for days on end. But consider this: There’s a rich conversation perking just outside your office door. It’s the pulse and chatter that shapes your market’s current views on everything from dog food to caviar. Part of keeping your business solvent is keeping up a lively conversation with your ideal clients. That means reading what they read and going where they go. So for your brand’s sake and for your sanity get out of the office and go knock on the minds of your market. Ask them what they’re reading; what are their resolutions for the New Year, what keeps them up at night and what makes them smile? Who knows, you might learn more about your business by leaving the office.