Archive for June, 2007

June 4

People Buy Emotions, Enthusiasm and Trust

Marketing is about helping others make a smart choice for their own benefit.

When you doff your marketing halo a great question to ask is, “What can I give to my audience that truly helps them with their goals and aspirations?”

Start with what you can give–rather than what you can get–and you’re well on your way to more effective marketing.

Another good question is, “What will connect me to my audience?” How can you be so totally honest, open and authentic with your potential clients that they will love you for it?

Answer that question with your next campaign and see what happens.

Posted by Howell in Website Copywriting | 1 Comment »

June 4

Personalized Marketing Builds Trust

Generation X, Y and female boomers are especially web savvy and highly intrigued by personalized products and services. Marketing that also offers personalization is aligned with their desires.

For instance, Mindjot, a recent client, is focusing on marketing relevance, control and privacy by enabling people to track the products and services that intrigue them via cell phone or handheld device.

This sort of forward thinking shapes the way companies like yours can build relationships of trust with potential clients.

Can you create custom marketing experiences for your audience?

Posted by Howell in Website Copywriting | No Comments »