People Buy Emotions, Enthusiasm and Trust
Marketing is about helping others make a smart choice for their own benefit.
When you doff your marketing halo a great question to ask is, “What can I give to my audience that truly helps them with their goals and aspirations?”
Start with what you can give–rather than what you can get–and you’re well on your way to more effective marketing.
Another good question is, “What will connect me to my audience?” How can you be so totally honest, open and authentic with your potential clients that they will love you for it?
Answer that question with your next campaign and see what happens.
June 15th, 2007 at 11:56 am
Hi Howell,
This is very true, there can be a very good product people need, but when the copy writer does not include a story and emotions within his salescopy people will never buy. I had to expeience that too.