Charlie Creative Blog

How many ways can you reach your market? Email, websites, search engines, sales pages, online communities, viral messages, word of mouth, direct mail, audio and video broadcasts, articles and blogs like this one to name a few. But each of these requires a different marketing approach. Plus the perception of your brand changes depending on where, when, how and why people experience it. How can you keep all this straight? Join your customers. Experience what they experience. Ask yourself how you’d feel about your marketing message if it came to you through the mail, during a seminar, or on the side of a bus. Be aware of what shapes people’s perceptions and get the most from the media you’re using. Keep your message clear and one last thing… No matter what the media, don’t change your message. Consistency breeds trust.

Good branding is like a friendship. If you keep your word, help people, do your job well, wash behind your ears, stay healthy, honest and authentic… People will be your friend. All you have to do is choose the people you want to work with and get to know them. No. I mean really get to know them. Ask them what they’re working on; where, why, when and how they do it. Take an interest. Let them know you care and offer to help them accomplish what they’re doing. Show them how you can help. The truth is, people don’t need your product or service, but when they know you care about them they’ll take an interest in how you can help. There’s no trick to good branding because you can’t fake it. You just do what comes naturally and if it feels good it probably is good. Enjoy.