Keyword Research
On this page you’ll find out why keyword research is essential to website copywriting and how it can make your marketing much more effective.

What’s keyword research?
People often find websites by entering keywords into search engines like Google and Yahoo. By studying the words people enter into search engines you can detect effective ways to position your business and attract clients to your website.

What’s in it for you?
When you focus on your ideal clients you begin to understand their needs and desires—sometimes better than they do themselves. That’s an important advantage. It helps you serve and attract your clients and keeps your business thriving.

With proper keyword research you learn a lot about your potential clients and you can use this information to write compelling content for your site.

Your potential clients will see how you can solve their problem. This helps them feel comfortable about your business and more likely to buy your products and services.

Will it work for your business?
Most websites don’t get ranked in the first few pages of the top search engines. Since people don’t always look beyond these first few pages, it’s possible that they won’t find your site through a search engine.

However, keyword research is still a vital part of effective website copywriting. Why? Because it shows how people are thinking about the problem your business solves.

For instance, you may be coaching parents of teenagers. Proper keyword research reveals that people seeking your services are much more likely to enter the keyword phrase "parenting tips" than the phrase "parenting classes."

Now that you know that, you can fill your website with lots of useful tips for parents of teenagers. And if you are offering classes you can align your course content with "parenting tips." That will resonate with your potential clients.

How long does it take?
There’s a fair amount involved in proper keyword research. It goes beyond gathering a list of the words people enter into search engines that might relate to your subject. It’s best to do keyword research after you discover your brand statement. The research usually takes around two weeks.

What’s the process?
Generally, before your keyword research, we’ll talk about your business and develop a brand statement that accurately represents your desired position in the marketplace.

What’s terrific about keyword research is that it hones your brand statement and connects it even more accurately to your audience.

Once we have clear understanding of what your business stands for we’ll come up with a seed list of related keywords.

Next, I’ll do a thorough analysis and generate over 100 suitable keywords that people are actually entering into search engines to find sites like yours.

The best of these keywords may be taken by your competition. I’ll usually dig a little deeper to come up with an angle that your competition doesn’t feature.

How does it fit in with websites?
At this stage, you’ve done something very few of your competitors do… and it will give your website a distinct advantage.

Now you can fill your website with the exact words your market uses when they think about the problem your business solves. What’s more, you’ve positioned your business in a way that they value. Imagine how important your website becomes when it provides the information your potential clients are seeking in their own language.

How does it fit In with website copywriting?
Getting to the core of what you do and connecting it to what your market cares about is the process of effective copywriting. When you understand how your market thinks about and even talks about the problem your business solves—or the desire it fulfills—then you are well on your way to powerful copy that attracts clients you love.

What do you do now?
If you’re ready to find out more about keyword research and how it can help your website content attract ideal clients, email me and we’ll set up a time to meet.

Your brand discovery will…

NEXT: Read about Website Copywriting, or return to the Services page to read about other ways the Charlie Creative Website Copywriting System can spark a conversation with your ideal clients.