How Does the Friendly Website Copywriting System Work?
Each of the services below is designed to connect you to your ideal clients through website copywriting. Take a look at these services to see how they can help you satisfy the vision you have for your business.
The following services make up the Friendly Website Copywriting System. This system is designed especially for websites.
How you deliver your messages matters. Websites rely on word of mouth and links from other sites—including search engines—to attract visitors.
Because of this, the words you use on your website are very important. Not just to convey a clear, compelling message, but also to match the exact words people use to find you.
This brings more visitors to your website and—once they arrive—it makes them feel like you understand them.
That makes people feel comfortable so they can focus on what you offer.
It builds trust when you help people decide for themselves if what you offer is right for them. And besides, it’s just friendly.
The Friendly Website Copywriting System
BRAND DISCOVERY
The first step in the Friendly Website Copywriting System is to establish a clear business vision. This allows you to talk about your business with confidence, make consistent business decisions, and build trust in the marketplace.
It’s also an essential step for any business since it’s where you draw up the blueprint for all your marketing
Your brand discovery begins with a series of telephone meetings where we fully explore how you approach your work, who you like working with, and what about your business is especially valuable and even different. Find out more about Brand Discovery
KEYWORD RESEARCH
Keyword research shows you how the market thinks about the problem you solve, reveals the best way to talk about your subject, identifies how best to position your business and increases traffic to your website.
Keyword research begins by developing a list of words that represent your brand message. This list is used to generate a much larger list of keyword possibilities and leads to a richer understanding of your market. Find out more about Keyword Research
WEBSITE COPYWRITING
Next I’ll take the information we’ve gathered, determine what page and website structure is best for your content, and I’ll write a draft of your website copy.
You’ll get a clear, compelling presentation for your business.
What's more, your site will guide visitors through the flow of your content and lead them toward action. Using their language will make them comfortable and help them value your business. Find out more about Website Copywriting
SEARCH ENGINE OPTIMIZATION
Search engine optimization of your website copywriting. If you use keywords on your site, search engine optimization of your copywriting will help the search engine spiders find your keywords and increase the likelihood that your page ranking will be higher.
TEXT FORMATTING
Without proper text formatting, the message of your writing will be harder to find. I can say with confidence that website designers rarely know how to properly set text for scanning, search engines, and to emphasize your message. This is a vital step that will help your designer succeed with your project.
WEBSITE COPY EDITING
We’ll then review the writing together, and I'll make website copy edits until the writing supports your business message and appeals to the intended audience.
If you're ready to explore how Charlie Creative can help your website extend the mission of your business, email me today.
NEXT: Read About Charlie Creative to see why website copywriting is the ideal way to express yourself through your business.
