The Friendly Website Copywriting System starts with a thorough exploration of where you choose to take your business.
The first thing we’ll do is uncover the seeds of your core business message.
This reveals what’s behind the decisions you make in your business. It’s also what you’ll use to find a hungry market for your business.
When you can connect your business to a market that cares about what you do, you’re ready to write the content for your website.
Let’s take a closer look at website copywriting
Writing website copy responsibly can take a month or more… and for good reason. Consider all the elements...
• Brand discovery
• Keyword research
• Product or service research
• The writing itself
• Search engine optimization
• Website copy editing
Add to that text formatting that emphasizes your core business message and you’ll see why it takes a lot to go from a blank screen to a full website—flourishing with effective content.
Now let’s look at the process…
Usually we’ll meet for 20 minutes to explore how website copywriting can help your business.
If we decide to work together, we’ll talk more about your business and begin to uncover your core brand message.
That’s important, once we know what your business stands for we can come up with a list of words that represents your business.
I’ll take our list of words and do in depth keyword research for your site. This helps us understand your market and choose a main theme for your website copywriting.
Once we have a main theme, I’ll go ahead and craft a first draft of your website.
I’ll also make sure the writing is groomed to lead people to your site from search engines like Google and Yahoo.
Along with your website copywriting, I’ll format the text and provide a file your graphic designer can use to make sure all the points we’re making in your copywriting are easy to read.
And thorough website copy editing will assure that you are completely happy with your content.
The Friendly Website Copywriting System is designed to honor both you and your business… and to attract your chosen market.
When your ideal clients visit your friendly website, they’ll feel like they know who you are and why your business is a smart choice.
Explore how Charlie Creative can help you reach your market by honoring both sides of your business relationships.
NEXT: Find out more about each of the Services in the Friendly Website Copywriting System, or send me an email right now to get started on your own Friendly Website.
