Website Copywriting
On this page you’ll find out how website copywriting brings together your branding and keyword research to connect your business to your market.

What’s website copywriting?
The writing on your website sparks the conversation you have with your ideal clients when you can’t be there.

Your website copywriting welcomes people. It shows them what you do, how you do it, and who your product or service can help. It gives them loads of reasons to like and trust you.

This approach to communicating is highly effective in selling your products and services.

When you clarify the purpose of your business and show people how you can help them, they feel more comfortable with you—even in your absence. They're more likely to accept the invitations you offer them on your website.

What’s in it for you?
The most vital aspect of website copywriting is that it earns your potential clients’ trust. Like any consumer faced with a buying decision, your clients take a risk when they choose your product or service.

It’s important to them—and you—that the risk they take is calmed by a promise you can stand behind.

Of course, there’s no question that you will deliver what you offer your clients. But they can’t know that for sure. They only have your website copywriting to believe in.

They choose to buy from you based on that writing.

Website copywriting is very powerful and it must be honest. It takes a great amount of effort and clear thinking to know what to say and how to say it.

You want your website to reflect your business accurately, authentically, compellingly and responsibly.

When you earn trust and appreciation through your website, people understand and accept that yours is the right business to satisfy their needs and desires.

Will it work for your business?
Website copywriting will benefit any business. Anytime you gain the attention of the marketplace your business benefits.

A stronger question is… Do your ideal clients think of looking online for the products and services you offer?

If not, then brand discovery and traditional copywriting—especially direct mail advertising—may be a better choice than website copy.

There are many traditional copywriters who can help you with your needs. Some of them also write for websites, but good copywriting can be expensive. If your clients don’t seek you Online it’s probably better to invest in a copywriter who works exclusively in direct mail advertising.

By the way, a mix of direct mail and website copywriting is a good idea for many businesses. Just be sure that you choose a copywriter who fully understands the media you are using.

How long does it take?
Writing website copy responsibly can take a month or more… and for good reason. Consider all the elements...

Add to that proper text formatting to clarify and emphasize your core business message. A lot goes into going from a blank screen to a full website that flourishes with effective content.

What’s the process?
Usually we’ll meet for 20 minutes or so to discuss your business and how website copywriting can help you reach your clients.

If we decide to work together, we’ll enter into a conversation about your business on a deeper level, revealing your brand message.

Once it’s clear what your business stands for, we’ll develop a list of words that represents your business, and then I’ll do keyword research for your website.

When we have a strong list of keywords, we’ll choose a main theme to emphasize throughout your website copywriting and I’ll craft a first draft of your entire site.

Then I’ll groom the writing for the search engines, format the text to highlight the message of the writing, and do website copy editing until you are completely happy with the writing.

What do you do now?
If you’re ready to find out more about how website copywriting can help you attract ideal clients, email me and we’ll set up a time to meet.

Along with accessible, organized content, your website copywriting provides...

Clear, compelling presentation for your business

Flow of content that guides visitors to act

Genuine presentation of your authentic style

Language and message that helps your market make a smart buying decision that’s right for them

NEXT: Return to the Services page to read about other ways you can keep your business hopping.